Can Starbucks Save Itself?

Length: 8m 29s|Uploaded: 2024-12-03
BusinessChange ManagementRetailHospitalityChief Executive Officer (CEO)Manager

Starbucks, a global coffee chain, is currently facing significant challenges, including falling sales, overworked employees, and a difficult relationship with its staff due to unionization efforts. The company, which started by offering a unique "third place" experience, has shifted from serving hot coffee to more complex cold drinks, which has complicated operations for baristas. A new CEO is aiming to bring Starbucks back to its original focus on being a welcoming coffeehouse, similar to how he successfully turned around Chipotle, but this will take time.

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